More and more products carry ethical labels such as fair-trade or organic, which consumers view positively. Nevertheless, the sales figures of these products often remain low, even though they offer advantages for the environment or for society. A team of scientists have investigated what factors influence consumers' purchasing intentions.
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Monday, 25 March 2019
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How the 'good feeling' can influence the purchase of sustainable chocolate
How the 'good feeling' can influence the purchase of sustainable chocolate
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